Gensen – Enabling Informed Decisions


gensenWe are proud to work in partnership with BCF Wessex who have developed GENSEN, a web-accessible toolkit, designed to engage both business owners and drivers. Presenting after-tax whole life costs, GENSEN focuses on the value of a car rather than its headline cost, helping users make an informed choice, with the confidence they’ve made the right decision.


Answering five straightforward questions GENSEN helps users to:

  • Decide whether to lease or buy a company car
  • Compare a personal lease with contract hire
  • Find a better car for the same BiK tax
  • Understand the true cost of a company car
  • Discover the true cost of “free fuel”

If you would like to find out more please contact our Sales Team on 0113 2500060 or email us on